Thursday, July 19, 2007

We're all in the same boat

Most everything I do professionally is connected to food. Most everything you do is likewise connected to food. Think about it and you’ll agree food is one of life’s true essences, and you can’t do very much of anything without it. Pretty soon you’re going to get hungry, and then soon thereafter, you’re going to get hungry again. That’s just the way it is with us. Over, and over, and over again we’re all going to get hungry often.

So we’re in the same boat—we’re all connected by that essence, like an unbreakable thread binding us, one to another. And so far, the only way to disconnect from food is to die. Maybe someday we won’t be so connected like that, but I doubt it.

Some of us though, know more about that essence than the rest of us. Some of us actually work inside the essence of food doing more than eating it. We’re the ones either to seek out as people who can get the best food, the tastiest food, the healthiest and safest food, or as people who know how to use food as a tool to make money.

Either way, I’m one of those people who know a fair amount about food—where it comes from, how it gets here; how it’s produced; how to produce it; its value in terms of nutrition and enjoyable eating, and its value in terms of its use as a profit center for some really big corporations, and some really small ones too.

And I can tell you what you’re eating today is mostly a part of an incredibly industrialized agricultural complex with a concentrated base vying for a share of the $1 Trillion food market annually in the U.S. And the nutritional value of that food is squat next to its value as a profit maker for the likes of ADM, Cargill, ConAgra, IBP/Tyson, Kraft, and a handful of other huge members of the U.S. Industrialized Agriculture Complex.


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